Our story
I loved coffee. I just hated what it did to me.
I am Amber. I built Piq while studying law full time and working. Living through the kind of weeks where you sit an exam, finish a shift and chase a supplier, and somehow none of it gets the time it deserves.
Like most people, I love coffee. I just did not love what it did to me. Three or four cups a day through exam season, wired then flat, anxious, never quite functioning. I did not need less caffeine. I needed caffeine that actually worked.
So I painstakingly tested solutions and running trials on myself until the product was just right. Piq helps make my coffee the version of my morning cup I always wished existed. 2mL of Piq and the caffeine finally works the way it should. Calm focus, no crash, the same ritual you already love.
What keeps me going is the people who use it. Someone messages me to say they finally feel good on their morning coffee, and that gets me out of bed more than anything. My goal is to make the energy ritual feel the way it should.
— Amber Scott, founder of Piq
Try what I made →
What Piq stands for
Our mission
Caffeine should work for people, not against them. We upgrade the world's most loved ritual, one cup at a time.
Our vision
Piq in cafes, homes and stores everywhere. Not just a product, a movement for how people experience their daily ritual.
Our promise
Made in NZ, clean and simple. A real founder who reads every message and tested every batch on herself.
Our values
Authenticity, impact and simplicity. Real ingredients, a real difference to your day, and a product that just works.
Energy, how it should be
Come try the solution I built for myself.
One bottle, 25 of your calmest, sharpest mornings. Made in NZ, with love.
Try Piq risk-free